Symphonic x Building Bridges: ADE Mixer
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Symphonic x Building Bridges: ADE Mixer

Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the social network game. We’ve carefully crafted an incredible lineup of presenters who are prepared to divulge their strategies, insights and know-how and celebrate the launch of our social network revolution.

October 
22
, 
2025
 | 
7:00PM
 – 
10:00PM
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Where creativity meets collaboration at ADE

This ADE, Symphonic Distribution and Building Bridges are coming together to host a one-of-a-kind networking experience designed to connect innovators, creators, and leaders across the music industry. United by a shared mission to empower independent talent and strengthen global connections, we’re creating a space where meaningful conversations and collaborations can thrive.


From artists and managers to labels, curators, and industry partners, this event is all about building community and sparking opportunities that move music forward. Join us as we bridge ideas, celebrate creativity, and set the stage for the future of independent music.

Venue

Enhance your user experience and build brand equity with your design vernacular.

In Partnership With Building Bridges

Enhance your user experience and build brand equity with your design vernacular. 

Building Bridges B.V. is an international music and marketing company that helps artists, labels, and brands make a global impact. We combine social media and creative content strategy to give songs massive exposure and drive consistent streaming growth across platforms.

 
Our team has collaborated with Sony, Warner, Symphonic and Universal Music on campaigns that have reached millions streams worldwide. Among our highlights is pushing Alex Warren’s track “Ordinary” into the charts through impactful storytelling, short-form content, and creative marketing execution.

 
Beyond working with established artists and labels, we also develop our own talent. Through our label Building Bridges Records, we provide young and upcoming artists with the tools, visibility, and guidance to grow from independent releases to signing with major labels.


With partners across Europe, UK, USA and the MENA region, Building Bridges has become one of the most influential players in music marketing, content strategy, and artist development.

About Symphonic Distribution

Enhance your user experience and build brand equity with your design vernacular. 

Symphonic Distribution is a 100% independent music distribution and marketing company headquartered in Tampa, FL with offices in Brooklyn, NY, Nashville, TN, Bogotá, Colombia, São Paulo, Brazil and Africa. Symphonic provides thousands of new and established record labels, managers, and artists with global digital music and video distribution to hundreds of retail and streaming platforms, playlist pitching, release promotion, and a comprehensive suite of label services.


Artists and Record Labels that have had their music and music videos distributed through Symphonic since inception include Ozuna, Nick Murphy, Alok, Clozee, Laura Marano, Juan Luis Guerra, Emily Vaughn, Stick Figure, Genevieve Stokes, La Ross Maria and many more of various genres and music focuses.

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Speakers

Faizaan Ghauri

Design Partner, The Minimal NYC

Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.

JESSICA ANNAS

Design Partner, Sparkwave Media

Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

ASHTON AJAYI

VP Of Product Experience, Pixel Palace.

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

Symphonic x Building Bridges: ADE Mixer

Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.

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